Bata India Limited is one of the most trusted and recognizable footwear brands in the country, serving millions of customers across generations.
Years of experience
Customer satisfaction
About the Client
Bata India Limited is one of the most trusted and recognizable footwear brands in the country, serving millions of customers across generations. With a portfolio spanning men’s, women’s, and children’s footwear, the company maintains a strong nationwide presence through more than 1,300 retail stores.
Alongside its extensive offline network, Bata has significantly strengthened its e-commerce operations, ensuring accessibility, consistency, and convenience for a large consumer base seeking quality and affordability. As the company expands its multi-channel presence, seamless coordination between retail operations, digital platforms, and backend functions has become central to sustaining customer satisfaction. This requires steady access to skilled operational, technical, and support personnel who can manage fast-moving retail environments, high-volume consumer interactions, and evolving digital workflows. Dependable staffing and efficient resource deployment play a key role in maintaining the brand’s service standards, optimising store-level performance, and supporting continuous enhancements across its online and offline touchpoints.
This operational strength enables Bata to preserve its legacy while adapting to the expectations of modern, digitally engaged consumers.
Problem Statement
Bata required short-term flexi staffing support to strengthen its e-commerce operations. The roles demanded professionals with strong communication abilities, solid Excel proficiency, and the capability to support fast-moving operational tasks.
Given the short-term nature of the engagement, Bata needed a partner capable of quickly identifying, screening, and deploying job-ready candidates without disrupting ongoing business operations.
Solutions
Benchkart leveraged its platform-driven approach to curate a relevant talent pool aligned with Bata’s specific skill requirements. Using its AI matching system, the team shortlisted candidates who met the operational expectations for communication proficiency and Excel competence.
Through a structured project management process, Benchkart coordinated evaluations, maintained frequent communication with the client team, and ensured clarity at every stage of the hiring cycle. The flexi staffing model enabled Bata to meet immediate e-commerce needs while maintaining agility in workforce planning.
Throughout the engagement, Benchkart managed the end-to-end resource process from candidate curation to onboarding ensuring minimal friction and consistent alignment with Bata’s operational priorities.
Outcome
Benchkart delivered a streamlined hiring experience by presenting a refined pool of candidates tailored to Bata’s requirements. The structured coordination between both teams enabled quick deployment, effective resource management, and seamless integration of selected talent into ongoing e-commerce operations.
The approach ensured continuity of work, faster onboarding, and dependable short-term staffing support without interruptions to business workflows.
Results
- Short-term staffing deployed within defined timelines
- Operational workloads handled during peak demand periods
- Reduced internal coordination effort for temporary staffing
- Clear engagement closure without continuity risk
- Business operations supported without long-term commitments
